Supporting local beauty goes beyond patriotism—it’s about celebrating Filipina creativity, passion, and innovation. From famous names you’ve seen online to hidden gems you’ll want to discover, these Filipino-owned makeup brands are putting our local beauty industry on the global map.
In a time when “buying local” is more powerful than ever, choosing these Philippine cosmetic brands is more than a trend. It’s a movement. It’s about embracing who we are, what we look like, and where we come from—while supporting a new generation of entrepreneurs.
Beauty by Pinays, for Pinays
Here are 10 Pinay-owned makeup brands every modern Filipina should try:
Colourette Cosmetics (Nina Ellaine Dizon)
You can’t talk about Filipino-owned makeup brands without mentioning Colourette Cosmetics. Founded by entrepreneur Nina Ellaine Dizon Colourette quickly became a staple among makeup enthusiasts for its inclusive shades and multi-use products. Their Colourtints are especially beloved—perfect additions to your local lip tints collection.
What sets Colourette apart is its social media presence. Nina and her team actively engage with customers, advocate for women’s empowerment, and push for diversity and representation. It’s not just about looking good—it’s about feeling seen and heard.
Lovely Causemetics (Lovely Geniston)
Lovely Causemetics truly puts the “cause” in cosmetics. Founded by Lovely Geniston, this emerging brand does more than make you look good – it lets you do good, too. True to its name, a portion of proceeds supports charity, making it a standout in the local beauty scene. Everything is vegan, cruelty-free, and formulated for Pinay skin.
From Cebu roots to nationwide fame (they even partnered with Barbie on a collection!), Lovely Causemetics proves that among Philippine cosmetic brands, you can sparkle and support a cause at the same time.
Happy Skin (Jacqe Yuengtian-Gutierrez)
Another crowd favorite among Filipino cosmetic brands, Happy Skin focuses on makeup with skincare benefits. Founder Jacqe Yuengtian-Gutierrez created products ideal for those who love everyday makeup looks that are easy, breathable, and skin-friendly.
Their cult-favorite lip and cheek mousses and lightweight foundations have earned them loyal fans both locally and abroad.
BLK Cosmetics (Anne Curtis)
Founded by actress and beauty maven Anne Curtis, BLK Cosmetics champions what it calls “uncomplicated beauty.” This Pinay-owned line gives us attainable, no-frills makeup basics that still feel chic and trendy.
BLK has quickly become one of the go-to Filipino cosmetic brands by keeping things simple, fun, and high-quality (and yes, it’s cruelty-free!). From its sleek bullet lipsticks to versatile local lip tints, every product is designed to be easy to use for your everyday glam.
GRWM Cosmetics (Mae Layug)
Beauty influencer Mae Layug brought her online makeup expertise to life through GRWM (Get Ready With Me) Cosmetics. The brand is all about empowering Filipinas with easy-to-use, multi-functional products that work for all skin tones and all occasions.
Their inclusive shade ranges and community-driven releases make them especially popular among Gen Z beauty lovers. Mae regularly incorporates customer feedback, hosts interactive product launches, and ensures her brand remains grounded in authenticity. If you want makeup that feels like it was made with you in mind—because it was—GRWM should be in your kit.
Ellana Mineral Cosmetics (Theresa Carbonel-Buenaflor)
Ellana Mineral Cosmetics, founded by Theresa Carbonel-Buenaflor, is all about clean, cruelty-free, and high-performance mineral makeup. Best known for their foundations and versatile pigments, Ellana has become a top choice for Filipinas with sensitive skin or those looking for vegan beauty options.
Their packaging also reflects a strong push toward sustainability, encouraging refills and eco-conscious practices.
Clocheflame (Arianne Amante San Luis)
Clocheflame by Arianne Amante San Luis offers a modern spin on classic makeup staples. Known especially for its vibrant lip products, Clocheflame is quickly gaining popularity among younger Filipinas looking for products that deliver bold color with comfortable wear. Their branding is also praised for its empowering, artistic aesthetic.
Filipinta Beauty (Hana Acabado-Kirchhoff)
A love letter to Filipino heritage, Filipinta Beauty by Hana Acabado-Kirchhoff blends culture and cosmetics. Their products, themed around folklore and local icons, bring a touch of nostalgia and pride to your makeup routine—proving that Filipino-owned makeup brands can be both beautiful and meaningful.
Their playful packaging and thoughtful concepts also spark meaningful conversations around identity.
Faboulash (Mikka Marcaida)
Faboulash, founded by professional makeup artist Mikka Marcaida, is the go-to brand for glamorous yet wearable false lashes made especially for Filipina eyes. From subtle everyday styles to bold, dramatic looks, Faboulash lashes are known for their comfort, reusability, and easy application.
What sets Faboulash apart is its dedication to elevating local beauty artistry—each pair of lashes is designed with precision and flair, making it a favorite among pro MUAs and beauty beginners alike. If you’re ready to level up your eye game, this proudly Pinay brand has you covered—one fab lash at a time.
Pili Ani (Rosalina Tan and Mary Jane Ong)
Pili Ani is a Filipino-owned beauty brand co-founded by mother-daughter duo Rosalina Tan and Mary Jane Ong. The brand harnesses the power of the Philippines’ indigenous Pili and Elemi oils to create nourishing skincare and makeup products.
Pili Ani’s commitment to sustainability and community empowerment sets it apart among Philippine cosmetic brands. By sourcing ingredients from local farmers and supporting ethical practices, they ensure that every product not only enhances beauty but also uplifts Filipino communities. Their nourishing lip butters and skincare-infused tints are cult favorites among wellness-focused beauty lovers.
Support and Slay Local with these Filipino-Owned Makeup Brands
These Filipino-owned makeup brands remind us that beauty is more than skin-deep – it’s about passion, innovation, and the bold spirit of Filipina entrepreneurship. From cult-favorite lipsticks to game-changing foundations, each homegrown brand in this list started with a Filipina who dared to dream big and mix business savvy with creativity.
It’s inspiring to see how far they’ve come, proving that our Philippine cosmetic brands can stand toe-to-toe with global names while staying true to our unique culture and diverse beauty needs. So the next time you’re restocking your kikay kit, consider going local.
Even a simple switch – say, adding a local lip tint to your collection or using a homegrown staple for your everyday makeup looks – can make a big difference. Not only are you treating yourself to quality goodies crafted for Filipinas, by Filipinas, you’re also giving back to the community that understands you best.
You’ll glow knowing your beauty routine shines a spotlight on homegrown talent — talk about a win-win for you and our Pinay sisters in business!
What's Your Reaction?
